• Unraveled complex client requests into clear paths forward.

• Spearheaded the formation of a strategy practice by creating ownable frameworks, research methodologies/ reports, and brief templates. 

• Navigated creative challenges in highly regulated industries. 

• Created challenger brand strategies based on proven archetypes.

• Lead strategy on multiple accounts from varying SBUs (travel, financial, regulatory, CPG) simultaneously.

• Built audience segmentation from research that then influenced customer journeys and media decisions.

• Lead projects to re-brand and build new brand architectures including positioning and value proposition.

• Wrote creative briefs that lead to full creative campaigns. 

• Lead client meetings which garnered a total of $800K+ of new business for the agency. 

• Conducted ethnographic research resulting in client buy-in of more qualitative and quantitative research for the following year.

• Created a revamped social media strategy that increased reach by over 400% in the first two months after launch and social media following by 185% in the first year. 

• Conducted 4C market research, concept focus groups, and consumer benchmark quantitative research and synthesized results into client-friendly presentations.

•Created a creative brief and go-to-market strategy for a fully integrated campaign.

•Collaborated on building audiences that resulted in successfully selling in more persona work.

•Built multiple content strategies that informed creative versioning and best channels.

•Created an agency-wide social media and Web 3.0 strategy guide.

•Wrote detailed POVs on specific subject matter such as Gen Z banking habits, anime in advertising and more.

•Initiated social media scheduling and drafting.

•Trained client on concepts like SEO, social media marketing strategy, KPI’s, and brand voice and aesthetics.

•Advised on market trends and strategy to garner effective results.